Josh Crosby
rowing coach • Fitness Entrepreneur • product tester
Hello! Thanks for visiting.
“Don’t let the fear of discomfort be the thing that holds you back. Make friends with the Pain Cave, become familiar with yourself in there.”
My work as a business owner, triathlete and rowing coach comes from decades training as a competitive athlete. Most of what I have accomplished in my life comes from hours invested with life-changing coaches and with teammates who showed up, did the hard work, and who pushed or pulled me to my highest levels of performance.
Today, I spend more time rowing on a machine than on the water. And rather than a racecourse or finish line, I prefer surfing, running and biking to meet my own personal goals. But whether you’re competitive or recreational in your mission, I believe that the mind of an athlete can be cultivated by anyone. Age, ability and experience inform the level and pace – but everyone can think like, perform like, and live like an athlete – with the right mindset.
